“......This interesting, though painful-reading, analogy brought in by Vaikkannan perhaps correctly portrays the degeneration not only in the standards of Tamil magazines and publications but also in the taste of
the Tamils and their cultura values.
As a keen observer of Tamil fjfe for weft over five decades and as one, for whom “writing reading and traveiting are more a way of life “, Vallikkannan is fit enough to comment on writers and magazines,' whose role in any society is crucial.
in this small volume, he makes a rapid Survey of Tamis journalism since the days of the great pioneer Poet Subramanya Bharathi and records his consi dered views or its varied aspects, which stand testimony to his rich experience and probing mind.
Wałłikkannan wants the well-meaning people among the writers, readers and the publishers to awaken, before commercialism and consumerism drive farmii journalism to the point of no-return. Development of healthy criticism through a network of spirited readers forums and a resolve by at least a few of the successful commercial magazines and publishers to ałłot theast a few pages for good, standard pieces of
writing might help stem the rot, he feels.
As a veteran writer, he gives several useful hints
餐 ?
to prospective writers..........
— Indian Express
